The Dragons discover their hidden artistic talents when MasterPeace is pitched in the new series Dragons’ Den, airing for the first time on the 1st April 2021, on BBC One.
MasterPeace, a mindful painting experience, appears in Episode 1, Season 18 of Dragons’ Den
The Dragons discover their hidden artistic talents when MasterPeace is pitched in the new series of the show, airing for the first time on the 1st April 2021, on BBC One.
“At MasterPeace, we practice mindfulness through painting. It’s not about how ‘good’ you are. It’s about enjoying a moment of creative calm in an always-on world” – Zena El Farra, Founder
Inspired by research* revealing that creativity tangibly boosts the mood and can be an effective tool in managing anxiety and even depression, Zena launched MasterPeace in response to her personal experience of burnout in her prior career as a city worker.
MasterPeace initially opened in Eccleston Yards, London, in September 2019 as an in-person experience. Just six months into their journey, Covid-19 shut their doors.
Quick to adapt, Zena launched her range of At Home Art Kits, providing customers with everything they need to complete a painting of their choice from home, with the support of artist video tutorials in their app.
The Art Kits were quick to take off, reaching budding artists in 17 different countries around the world and receiving media attention in the Daily Mail, Evening Standard, Forbes, Tatler and more.
Zena appearing on Dragons’ Den Season 18, Episode 1
At your own pace, in your own space, MasterPeace makes it easy to discover your inner-creative, even as a complete beginner, with their curated collection of At Home Art Kits.
Choose from a selection of 10 professional contemporary art works, suitable for adults and children, and receive everything you need to complete your chosen piece delivered straight through your letterbox in their new, beautiful, eco-conscious gift box.
“So build a little creativity into your routine and see what happens when you paint yourself an even better picture.” – Zena El Farra, Founder
Alongside their Art Kit, customers gain exclusive access to the MasterPeace mobile app featuring a 40 minute+ step-by-step masterclass tutorial with the kit’s original artist. In turn, clients learn valuable new creative skills and techniques they can take forward into their own art work.
Alongside their At Home and At Work experiences, MasterPeace’s relaxed and inclusive studio in Belgravia offers a diverse set of classes. Guests can create beautiful, personalised works of art, with the help of professionally trained artists, using their unique projectors.
MasterPeace studio in Belgravia
Their range of creative experiences are enjoyed as part of guests’ weekly wellbeing rituals, and are also popular among family and corporate groups for special occasions.
Between MasterPeace’s Studio, At Home and At Work experiences ,they are poised to help people build creativity into their self-care routines, wherever they are.
MasterPeace’s team of 20 independent artists have plans to re-open their studio in the Spring, subject to government guidelines. It is their mission to make the powerful benefits of getting creative accessible to all – wherever they are.
*Mental Health & Creativity Research: BBC Arts & University College London Research 2019